Marketing News

Rael Continues Expansion Into Major Retailers

The K-beauty skincare brand aims to set a new standard for wellness with upcoming launches Walmart, Ulta and Walgreens.

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By: Lianna Albrizio

Associate Editor

K-beauty brand Rael is ushering what it’s calling its largest retail expansion yet – bringing its products into 50,000 retail doors globally. With upcoming launches at Walmart, Ulta Beauty and Walgreens, Rael says it aims to set a new standard for wellness, bringing its high-performance products infused with Korean technology and “clean” ingredients to millions of consumers nationwide. “These retail partnerships are more than just expansion—they represent a shift in how we approach c...

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